GRAPHICS AND MESSAGING


BETTER CHARTS

Shows how to make effective charts using recent research on perception and principles of organization to improve communications. (45 slides)

Please click here for the PDF Better Charts








CONJOINT ANALYSIS-BASED MESSAGE OPTIMIZATION

Explains how the great power of conjoint analysis in getting the appeal of thousands of variations in your message by showing just a few experimentally designed alternatives. (6 slides)

Please click here for the PDF Conjoint analysis based message optimization

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