ARTIFICIAL INTELLIGENCE MARKETING AND PREDICTING CONSUMER CHOICE

Learn about the ways that artificial intelligenceand machine learning methods work to enhancepredictive models. Everything is explained in clearlanguage and without recourse to equations oradvanced notation. Many methods are discussed,including Bayes Nets, different ensemble methods, classification trees, and neural networks. We alsoreview old favorites that have been greatly expandedby machine learning, such as conjoint, discrete choice modeling and MaxDiff (or maximum difference scaling).This is  a book for professionals who must apply these methods and students who want to learn about them. It Includes several downloadable market simulator programs and two bonus online chapters.


Available for purchase at Amazon.com (direct link to purchase).